Siegwerk Brand Owner Business
Naturally consumers demand and require safe products and they put their trust in brand owners to deliver. Thus, it is a key obligation for brand owners to fulfill these expectations by providing safe products to the market, first of all to protect consumer health and second to maintain and further extend the trust that is given to brand owners by their customers.
Siegwerk is a reliable partner for the packaging industry and committed to maximum product safety. We foster the direct exchange with brand owners to understand the product requirements in order to provide safe customized inks.
Importance of direct exchange between ink manufacturer and brand owner
In this slideshow, we introduce the importance of a direct exchange between brand owner and ink manufacturer and provide a best practice showcase to outline why the direct collaboration between the brand owner and ink manufacturer is essential to achieve a maximum level of safety for packaging solutions regarding inks and coatings.
Advantages of direct exchangeWhy ink manufacturers and brand owners need a strong dialog.
The direct exchange between the ink manufacturer and brand owners is an important factor to strengthen the protection of consumers and brand owners alike. This is also beneficial for the converter as he can rely on the expertise of the ink manufacturer and focus more on his own field of expertise.
Improved support of converter
During discussions, the ink manufacturer learns more about the brand owner’s requirements which, in some cases, can be subject to very specific guidelines. This also supports the converter to provide a product that meets the brand owner’s specific requirements. The development of customized inks is improved as the process supports a stronger focus on the ink topic.
Faster reaction time
In the case of changing requirements, the direct exchange allows more time for preparation and implementation and/or a faster adaption of the ink in regards to the new requirements.
Compliance of packaging supply chain
Siegwerk communicates regulatory updates and/or the implementation of proposed legislations to its partners and thus helps to ensure the compliance for the entire packaging supply chain in regard to inks and coatings.
Especially for sensitive packaging applications a direct contact between ink manufacturer and brand owner is essential, for example for a reliable risk assessment or via migration testing.
Brand Owners are starting to use more and more their own digital printing infrastructure mainly for variable packaging solutions. Pre-manufactured master packaging from the converter are then completed at the brand owner’s location e.g. to print descriptive text, claims or other copy text in local language for the target market.